Past Experience
Casa Della Nonna
A six-week Italian home takeover at LaManna celebrating food, family, nostalgia and the launch of Bippi Italian Pretzels.
The Story
Step inside Casa Della Nonna
Step inside Casa Della Nonna, a retro Italian home built inside LaManna to celebrate the rituals, stories and flavours that shaped Bippi. For six weeks, guests wandered through Nonna's lounge room, kitchen and pantry, ate fresh pasta at the family table, and met the recipes behind the brand.
The Highlights
What Happened
The Taralli Launch
The release of our Italian Pretzel in three new flavours was the catalyst for Casa Della Nonna. More than a product launch, it became a six-week celebration of Italian culture, bringing people together to discover the range through food, family and unforgettable experiences.
the official opening
Casa Della Nonna officially opened with a weekend full of Italian hospitality, welcoming visitors with free bowls of pasta, a Spin the Wheel giveaway and plenty of Nonna-approved surprises. Guests explored every room of the house, met Nonno Agostino and were among the first to discover our new Italian Pretzels.
Bring Your Grandparents Day
At the heart of Casa Della Nonna was a celebration of family. Bring Your Grandparents Day honoured the generations who shaped our traditions, with complimentary coffee for every grandparent and a day filled with conversation, laughter and memories around the table.
Nonna's Spicy Meatball Challenge
Things heated up as competitors went head-to-head in three one-minute rounds of Nonna's Spicy Meatball Challenge. With a fresh bowl of 20 spicy meatballs each round, one champion emerged victorious, devouring an incredible 26 meatballs in just one minute to claim the title.
The Archive
Inside Casa Della Nonna
As seen
ACROSS OUR SOCIALS
STEP INSIDE OUR CASA
Join Bippi founder Ben as he takes you through every room, sharing the stories, traditions and inspiration behind the experience.
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CONVERSATIONS WITH JAMES LIOTTA
Hear from comedian James Liotta as he reflects on Italian culture, traditions and the memories that make Casa Della Nonna feel just like home.
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BEN vs PAT... WHO WINS?
Bippi founder Ben and LaManna's Pat went head-to-head in a fiery showdown to see who could handle Nonna's spicy meatballs.
On the menu
Products Featured
The pantry stars that fed the activation.
Ci vediamo presto
Want to see what's happening next?
From market stalls to pop-ups, tastings and Nonna-approved surprises, discover where Bippi is showing up next.